Bells Bumz (also known as Zachary's Cloth Nappies) was founded and run by Chloe, mum to Zachary. These cloth nappies were designed to bring affordable but high quality nappies to families who need them. Bells Bumz have had explosive growth in popularity due to the low cost and hemp filled nappies. Many designs are on pre-order as the demand has outgrown the supply unexpectedly. Chloe is also a supporter of Starlight's Children's Foundation.